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In today's fierce and competitive market, how can a company sell more cell phones? One answer: produce new "green" phone models. The global Korean consumer electronics corporation Samsung announced at the Seoul World IT Show that it plans to begin offering two environmentally-friendly handsets. The first is the W510. Hazardous heavy metals such as lead are not used in the W510, which is constructed from a corn-based bioplastic. mercury and cadmium. This is the first bioplastic-based phone from Samsung. On the other hand Samsung is neither the first nor the only big-time consumer electronics manufacturer that is utilizing the unconventional material - at the CES in January, Fujitsu demonstrated a notebook computer with a case made of bioplastic. Additionally, Nokia has produced the 3310 Evolve,, a portable telephone built in part of biomaterials. Removing petroleum-based plastics is a valuable proposal, however, it is currently known that plastics are not sustainable, but corn can be a replacement for fuel. We hope that Samsung's newer models will be converted to a more sustainable, futuristic bioplastic, although we understand, the reason behind testing the market for bioplastic with cost-effective corn that is easy to obtain before any decisions are made. Samsung has come out with a new phone. It is called the F268 and the company confirms that this phone does not contain either PVC Polyvinyl chloride, a multi-use petroleum based plastic or BFR (Brominated flame retardants). This phone is a positive step in the company's plan to stop using PVC and BFRs in all of its cell phones by the year 2010. Samsung has received accolades from Greenpeace for it's environmentally-friendly electronics. This according to "Greenpeace Guide to Greener Electronics, which cites that since March the company has earned a ranking of 7 out of 10. placing it among the best. Invariably, It also received praise for its planned schedule for phasing out use of PVC and BFR. On the other hand while, last November, Samsung began bringing to market PVC-free LCD panels. though it did lose a few points on the harsh Greenpeace ranking system for failing to incorporate a take-back and recycling program.
Lucy is a freelance journalist with an interest in recycling and www.envirophone.com.
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